"‘I’ve spoken with Disney people, and they were completely blindsided by the reaction to the new Star Wars characters,’ Marcotte went on to say. ‘They put a huge investment into marketing and merchandizing the Kylo Ren character. They presumed he would be the big breakout role from the film. They were completely surprised when it was Rey everyone identified with and wanted to see more of. Now they’re stuck with vast amounts of Kylo Ren product that is not moving, and a tidal wave of complaints about a lack of Rey items.’"
—
Michael Boehm, “Where’s Rey?”, Sweatpants and Coffee
The interesting thing about this to me (though entirely anecdotal) is that I’ve spoken to a lot of different people about the new movie. Among my friend group and sort of casual folk, men and women alike, people generally responded well to all characters, with maybe slight preference for Rey or Poe.
Among the Hollywood working men I’ve talked to: Kylo Ren. Unanimously, no question.
Which has interested me for many different reasons and will continue to be something I puzzle out but I can’t help but specifically with this, if true, wonder: To what extent are these decisions about what kids want being made purely from the perspective of a very specific subsection of society?
(via sarasarai)
You know, I went to see TFA completely fresh-faced regarding Star Wars. I only saw the prequels as a kid when I understood shit of what was happening. Never saw the original trilogy. All I knew of Star Wars I picked up by pop culture osmosis.
And Kylo Ren did NOTHING for me. NOTHING. I didn’t care about him. I really didn’t. The hell did I know of this kid? Do I have any idea why he went to the Dark Side? None whatsoever. He wants to be like his evil grandparent, okay…. why, exactly? What does he want? What the fuck is he upset about?
Rey and Finn I got. Rey and Finn they explained to me. Rey and Finn they made me care about. The only reason I had to be invested in Kylo Ren was his parents, but his parents meant nothing to me.
So aside from what’s carried over from the other Star Wars movies, I literally see NO reason why Kylo Ren is interesting or appealing. None. At all. And THAT’s the guy they expected me to be excited about? (If this is true)
Fucking honestly.
(via yamino)
(Source: sarahbatistapereira, via cthulhu-with-a-fez)